Make Way

The 2020 WNBA season anthemic commercial spot, Make Way, set a new tone and spirit for women's basketball and served as a declaration to make space for the WNBA and the women in the league behind it to shine — on their own terms.

Year
2020
COMPANY
Project
Video
MY role
Creative Director
It's time to Make Way for the WNBA and the women behind it.

Commercial

In this declaratory commercial spot, a mix of mid-game clips are coupled with close-ups and voiceovers, and off-court stylized captures juxtapose the extreme athleticism, which showcases the confidence, multitudes, and dedication that the players of the WNBA embody.

Make Way
Make Way